Creative and strategic thinking from a new perspective

07 September 2023

Creative and strategic thinking from a new perspective

The award-winning advertising pioneer, Saul Betmead, visited Partners Connected Communications for a two-day educational workshop on evolving their strategic and creative processes. The Partners team had the opportunity to collaborate with and learn from the individual who uniquely combines strategic and creative skills and has an impressive resume that includes some of the world's largest and most acclaimed campaigns.

The seminars, held between September 5th and 7th, provided the company's executives with valuable insights, methods, and practices not only for implementing innovative ideas but also for effectively addressing challenges.

Partners Connected Communications, with its game-changing culture, continually seeks new ways to nurture its people's talents, aiming to unlock new wellsprings of inspiration and view strategy and creativity from a fresh perspective.

A few words about Saul Betmead:
Saul Betmead de Chasteigner stands out as a pioneer in the field of communication and advertising. A former Chief Marketing Officer of the United Nations World Food Programme (winner of the Nobel Peace Prize in 2020), Chief Strategy Officer at VMLY&R EMEA, and a Cognitive Psychologist, he harnesses applied creativity to tackle challenges. Holding a Doctorate in Strategy and Innovation, he supports the MBA program at Saïd Business School at the University of Oxford. He actively serves as an advisor on various boards, including MyMynd, an innovative mental health platform, the CMO Council, and the New York Festivals.