We were asked by the Bank of Cyprus to create a logo for their 125th anniversary, intended for use across all their communications. The concept for the logo began with a focus on the essence of time, emphasizing the values it represents rather than merely its historical aspect. The logo needed to convey the value of time to complement the campaign assets and serve as the signature of the Bank of Cyprus during this celebratory year.  

The logo visually represents 125 years and was designed to highlight key aspects of the overall concept, supporting all upcoming campaigns as a signature element alongside the Bank of Cyprus logo. Additionally, it had to meet specific technical requirements for various applications.  

Key characteristics of the logo include:

• Simplicity
• Dynamism
• Clarity
• Movement
• Connection
• A modern image  

The logo’s significance lies in its role as a consistent visual identifier, reinforcing the Bank of Cyprus brand across different platforms and communications. Incorporating "125 years" alongside the Bank of Cyprus logo not only honors the bank's long history but also symbolizes trust and evolution, demonstrating our ongoing commitment to progress and innovation as we continue to serve our clients and stakeholders.