The primary challenge for the CGI campaign was to effectively communicate and raise awareness of Jinius as a modern and dynamic marketplace. The goal was to present Jinius as a platform where retail businesses can expand their digital presence and reach a broader audience. Creating CGI content that is both engaging and informative required balancing creativity with strategic messaging. The campaign needed to make the CGI characters and scenarios relatable and appealing while clearly illustrating how businesses could benefit from joining Jinius. This included highlighting the potential for increased revenue and market share, as well as the convenience for consumers in discovering various brands and shops on a single platform. Additionally, the content had to blend humor and information, introducing the new category of toys in a charming way and promoting the new shipping policy—free shipping for all—without overwhelming the audience. Maintaining consistency across different videos was crucial to reinforce Jinius's brand identity and message clarity. By addressing these challenges, the CGI campaign aimed to position Jinius as the go-to marketplace for businesses looking to expand their digital footprint and for consumers seeking a diverse shopping experience.

We created two CGI videos to promote Jinius. The first video features a toy character and its car driving around the streets of Limassol, generating excitement and buzz about the new category of toys now available on the Jinius marketplace. The second CGI video focuses on the concept of shipping bags. It showcases a bag attempting to exit the famous Paphos tunnel, struggling to get through because it's packed with various items purchased from Jinius. The choice of the Paphos tunnel was strategic, symbolizing that no matter where you are, you can order from Jinius and enjoy the benefit of free shipping.

We effectively communicated the arrival of new toy categories and the benefit of free shipping on the Jinius marketplace through our CGI campaign. On Instagram, the CGI video for toys achieved significant organic engagement, garnering nearly 7,000 views, 60 likes and 19 shares. The shipping bag video also performed well, with over 5,000 views, 101 likes and 7 shares. These metrics highlight the importance of CGI content in the digital world, demonstrating its ability to attract and engage audiences effectively.

Our communication strategy leveraged the power of social media to reach and resonate with our target audience. The organic engagement metrics indicate a strong interest and positive reception from the viewers, enhancing Jinius's image as a modern and dynamic marketplace. By creating visually appealing and entertaining CGI content, we effectively raised awareness about the new offerings and benefits of shopping on Jinius, ultimately driving user engagement and reinforcing our brand's presence in the digital space.