The Cyta Fiber project stands as a pivotal & strategic moment for Cyta.
Our primary challenge was to announce and establish Cyta as the first provider to bring 2Gbps internet speeds to Cyprus.

"More than a home..." Our creative concept revolved around the idea that Cyta Home Fiber transforms a residence into a boundless space where users can accomplish anything they desire, all from the comfort of their home. We aimed to visually represent this idea with a touch of humor and exaggeration, effectively showcasing the vast possibilities of Cyta Home Fiber. The ads combined humor, diversity, surprise, and clear messaging, creating an engaging and captivating experience. Furthermore, the sound design and music/song selection played crucial roles in shaping the overall impact of the ads.

The campaign encompassed various media channels, including TV ads, radio spots, web banners and social media. The response was overwhelmingly positive, and we take immense pride in the success of the campaign. Our primary goal of conveying the message, "You're home, you're everywhere", was effectively delivered, resonating with the target audience.