The challenge for our team on this project was immense and the goal, very significant. We needed to showcase the green aspect of the brand in a subtle but confident manner. It was important to present the brand as a leader in sustainable development without explicitly stating it. Our goal was to create a rational connection between choosing the Photiades brands and acting responsibly towards the environment.

Our approach was to highlight the sustainable development work undertaken by Photos Photiades Breweries and the planned actions until 2025. We wanted to convey a clear message that aligned with the brand's promise of becoming a "Green Leader". Our message was simple yet powerful: "Protecting nature is our first choice. EARTH. There isn’t another. Choice. A responsible initiative for nature."

The campaign is currently ongoing and has achieved favorable results. It runs digitally on local sites with web banners, Intex videos, and posts and videos on social media. The campaign is divided into three phases: Launch, Consideration, and Action. We have also created a website that includes all the pillars in which our customer takes actions for sustainable development until 2025 (www.photiadesbreweries.com/epilogi).