Together with our client, Bank of Cyprus, we embarked on a mission to boost housing loan sales while championing environmental sustainability. Our campaign aimed to highlight the bank's support for energy-efficient homes and cottages, aligning strategic objectives with the goal of increasing sales.

In 2024, housing loans are pivotal to the bank's strategy. Our objective was clear: to enhance their visibility and communicate Bank of Cyprus' dedication to financing eco-friendly residences. By promoting energy-efficient homes, we aimed to drive sales while advancing the bank's Green agenda through its Green Housing Loan.

Introducing the "Stuck in Your Head Game" - a playful yet purposeful way to promote Bank of Cyprus' GreenHousing loans. One player wears a post-it with clues while the other asks questions to uncover them. Our lead actress, sporting a green house post-it, highlights the loan's benefits through witty inquiries, driving home the message of environmental responsibility.

With targeted messaging and clever placement, we ensure our campaign reinforces Bank of Cyprus' commitment to sustainable homeownership. By gamifying the promotion, we elevate engagement, inspiring action towards a greener future.

Our concise and dynamic approach yielded great results. By adhering to Bank of Cyprus guidelines and incorporating vibrant typography, we effectively highlighted the key messages the Bank wanted to communicate. Awareness and engagement soared, solidifying Bank of Cyprus' position as a leader in sustainable finance.