When CookNook entered the Cyprus market, it wasn’t just opening a premium food store. It was introducing a new way to experience food. But how do you spark interest and build buzz in a place that already takes its food seriously? The challenge was to cut through the noise, craft a voice that felt both aspirational and authentic and do it all before the doors even opened.

We served up a launch campaign designed to make people hungry. Not just for products, but for the entire CookNook experience. By leaning into sensorial storytelling, scroll-stopping visuals and a confident social media rollout on Facebook and Instagram, we brought the brand’s essence to life. From rich textures to emotive scenes of food shared between friends, every touchpoint was crafted to resonate with a local audience that knows quality when they taste it.

Even before launch day, CookNook was already being talked about as a destination for quality food lovers. The brand quickly earned digital traction and sparked a loyal community of local foodies, influencers and curious newcomers. The strong visual identity and consistent messaging established brand recognition, built anticipation and set the stage for CookNook to become a staple in Cyprus’ modern culinary culture.