18 June 2025
At Partners we don’t just welcome talent. We bring in game changers. And today we’re proud to welcome Melina Tsigaridou as our new Media Director, a powerhouse addition to our growing team of visionaries.
With over 20 years of experience leading media strategy and execution both locally and internationally, Melina has been shaping the communications landscape long before it became trendy. From Ledra Advertising to Lowe & Partners New York, she’s built a legacy on precision, performance and powerful storytelling through media.
What does she bring to the table?
→ Expert strategy design across traditional, digital and social
→ ROI-centric campaigns for brands like Unilever, Nestlé, Nespresso, Jumbo, Alphamega, ExxonMobil and Aegean
→ Deep-rooted media relations and a sixth sense for client success
Beyond campaigns Melina is an active contributor to the industry and culture, serving on the boards of the Advertising Control Agency and the Cyprus Symphony Orchestra
As our CEO Tasia Yiannara Yallourides puts it:
“Bringing Melina onboard during our 30th anniversary is more than a milestone. It’s a statement. We invest in talent and specialization because that’s what makes us leaders. That’s what makes us Partners. We’re not just here to play. We’re here to change the game with bold ideas, fearless campaigns and outcomes that speak louder than words.”
Welcome aboard Melina. Let’s keep surprising the industry one brilliant move at a time.