Developing an awareness campaign to effectively communicate and inform the public about the new Bank of Cyprus loyalty scheme.

1. Raise Awareness: Focus on the initial stage of the customer journey to ensure the target audience is aware of the new rewards scheme.
2. Provide Comprehensive Information: Go beyond awareness by offering clear and detailed insights into how the Pronomia Loyalty Scheme works and the benefits it offers.
3. Express Gratitude and Reward Loyalty: Tap into the emotional connection between Bank of Cyprus and its customers by expressing appreciation and emphasizing that loyalty and trust are rewarded.

Convey the message that with Bank of Cyprus, client loyalty is rewarded and their trust is valued.

As a Bank of Cyprus client, everyone deserves to experience the benefits that come with banking. Our campaign aimed to create maximum impact. We focused on delivering clear, eye-catching, and digital-first messages that are easily campaignable and infused with a creative twist. The final slogan, "Προνόμια εκεί που δεν το περιμένεις" encapsulates our approach of surprising customers with unexpected benefits in the new loyalty scheme. This strategy is rooted in the psychology of positive surprises, enhancing the customer experience while conveying the bank's genuine commitment to valuing and rewarding its customers.

We opted for a bold and innovative approach to implement this concept. Our campaign featured a series of modern, eye-catching illustrations of surprised faces, designed to stand out in the digital space. The bold design and vibrant colors ensured high visibility, perfectly suited for a primarily digital campaign. Each visual delivered a clear message based on a universal truth. We also introduced a new, dedicated Pronomia logo and slogan, consistently accompanied by QR codes and the official Bank of Cyprus logo.