Urban life demands flexibility and reliability. Drivers need an SUV that adapts to change as easily as they do.

With the Citroën C3 Aircross the challenge was to present more than just features. We had to showcase a car that blends versatility with comfort and design while turning the everyday drive into something easy familiar and even joyful.

In a crowded SUV market we needed to position the C3 Aircross not only as a smart value-driven choice but as a car that makes you feel at home wherever you go.

We started with a simple insight: driving doesn’t have to feel like a chore.

With the Citroën C3 Aircross comfort travels with you. Inspired by the idea of feeling at home on the road we focused on what sets this car apart – Advanced Comfort seats, elevated driving position, smooth suspension and generous interior space. All engineered for peace of mind and everyday ease.

Our message: Nothing Moves You Like Citroën
It speaks to more than mobility. It’s about emotional movement too. The lightness, freedom and unique feel of driving Citroën.

Lifestyle visuals paired with clear product storytelling brought this to life for active users looking for practicality, comfort and character in one car.

The campaign rolled out across digital, social local, portals, OOH, TV, radio, displays and targeted content.

Lead campaigns spoke to families, urban explorers and lifestyle seekers. Backed by a strong value-for-money offer and a 5-year warranty, the C3 Aircross quickly stood out as a stylish, reliable and budget-smart SUV.

We highlighted its key advantages – fuel efficiency, high visibility, off-road capability and bold design - to reach a wide audience looking for more than just transport.

Showroom visits increased, test drive bookings followed and Citroën once again proved that comfort really does move people.