As the main sponsor for the Cyprus Olympic Team, we were asked by OPAP Cyprus to create a campaign for our athletes participating in the Paris 2024 Olympics. Our athletes carry the expectations and dreams of an entire nation for victory, distinction, and exceptional effort. They are ambassadors of our country, embodying our ethos, passion, respect, and values. They are the standard-bearers of Cyprus who, through their behavior on and off the field, make us proud. It is our duty and priviledge to honor and support these athletes.

The campaign centers on powerful images of our athletes looking directly at the camera with sincerity, confidence, and pride. The "half" face design adds a unique dimension, emphasizing both the athlete and the weight of the nation’s expectations they carry. Our athletes are featured in rotation, each highlighting a core value on their shoulders. We aim to support our athletes and spread the message: ON THE ROAD TO PARIS, WE ARE ALL #TeamCyprus!

The campaign included videos distributed on YouTube, social media, web banners, and social media competitions. We also created a landing page where all information about our athletes, competitions, and the main video were made available. The outcome has been highly successful, effectively conveying the campaign's message: ON THE ROAD TO PARIS, WE ARE ALL #TeamCyprus!