Bank of Cyprus was ready to launch a gamechanging service. The first fully digital housing loan in Cyprus. No branches. No paperwork. Just a seamless experience through 1Bank and the BoC App. Our role? Craft a campaign that not only explained the product, but reframed the entire housing loan journey in the minds of customers. One that positioned the bank as a leader in digital financial services.

The idea was born from real, human reactions. That first moment of surprise and disbelief. “Wait, I can do this all online?”
A series of spontaneous exclamations became the creative spark. They captured the unexpected ease and excitement of a process once seen as complicated and slow.
From these raw, genuine reactions, we distilled our messaging down to the core USP.
Bank of Cyprus. Online housing loans. Faster than ever.
We took a process known for complexity and turned it into a story of simplicity and speed.

With a confident, modern tone and crisp messaging, we highlighted how users could now:
• Apply for a housing loan entirely online.
• Upload their documents.
• Calculate their installment.
• Track everything 24/7.
• Visit the branch only once, for the final signature.

We built the campaign around the core benefit. Complete control from wherever you are.
And we wrapped it in a line that delivered the point without fuss.
Online housing loans faster than ever.

The campaign launched across digital platforms with clarity and impact.
It shifted perceptions instantly, showing that Bank of Cyprus is not adapting to digital banking. It is leading it.
Internally, it brought teams together under a shared vision of innovation.
Externally, it invited users to experience housing finance as it should be. Fast, digital and on their terms.