Hybrids are no longer niche. They're mainstream and expectations are higher than ever. Sustainability alone isn’t enough. Drivers want performance, design and everyday practicality.

With the launch of the all-new Peugeot 3008 Hybrid the challenge was clear: introduce a model that redefines what a hybrid SUV can be. Advanced tech. Bold looks. Premium feel. All tailored to the needs of modern drivers in Cyprus.

We built the campaign on one insight: real innovation doesn’t just work better it feels better.

The Peugeot 3008 Hybrid does exactly that. With striking design, European hybrid performance and a smooth intelligent drive it offers more than efficiency. It elevates the everyday.

We leaned into that balance of form and function. From the fastback silhouette to the 21” panoramic i-Cockpit and 50% electric city driving every message spoke to drivers who want more with no compromises.

The line: “Next-Level Hybrid. Next-Level You.” An invitation to experience a smarter sharper kind of drive.

The campaign rolled out across radio, digital, social, local portals and showroom activations. From teasers to product features we told a clear story: this isn’t just about lowering emissions. It’s about upgrading your drive.

Showroom traffic surged. Leads and test drive requests rolled in across Cyprus.

The Peugeot 3008 Hybrid set a new standard not just for hybrids but for what drivers now expect from their SUV.